What is SEO ? | SEO Techniques in digital Marketing | importance and Advantages

 Hello friends, How are you all?

As we know if we have any question in our find we try to find it then first we find it on google .Google is the search engine query which have all the answers of our question. The best answer which is ranked according to goggle ,it's shown to us.

So if we see this searching query and result i terms of Digital marketing term i.e. SEO ,which optimizes the search engine result page and rank it according to that.

Today we'll know about Search Engine Optimization(SEO) in detail. So first of all , all we need to know is what is SEO?.

What is SEO?

Search Engine Optimization is the process of getting large amount of traffic from the free and organic search result on the search engine. Using search engine we can get more traffic to our website ,it is used to improve the search ranking page on the website.

SEO is that process in which if nay visitors search some query on the search engine it shows the result of that query on that page. 

And we can also say that search engine optimization (SEO) is a database which stores all the information about the query where any users can search and find their relevant answer on WWW.

Search engine Optimization is the way to optimize query result on WWW.
The various tools where SEO is done are : GoogleBing and Yahoo.





Functions of Search Engine Optimization-

The functions of SEO includes the following things:

  • Search Engine Optimization helps to increase traffic on you website.
  • Using search engine optimization we can gain organic traffic on your website.
  • It is most relevant way to grab attention of your customer using relevant keywords , creating back-link and also free of cost.
  • Search engine contains all the web page including different types of link using that users can find any  type of information anytime anywhere.                          

Types Of Search Engine:

Crawler Based Search Engine:

In this type of search engine ,search engine use a Crawler which is also considered as "Bots" or "Spider". In this process the crawlers crawls the entire web page and collects the content ,key phrases and add all that data to the search engine database. Example: Google, Yahoo.

Human Power Directories:

In this type of directory ,a website which should be seen by visitors and any type of submission in this directory is must be approved by the administrator ,it uses human participant to search and assist the search result. They provide users with a limited number of search result. Ex: ApexKB, Cha-cha, Mahalo.com .

Hybrid Search Engine:

Hybrid search engine is a mixture of crawlers and directories . It contains different type of data and generate that data on the basis of web crawling.








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